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Another Screening of FRESH!

I'm very excited that HopeDance Films has arranged another screening of the film FRESH, this time in Goleta:

Date: Tuesday, July 28th
Time: 6:00pm - Fresh Food Reception / 7:00pm - Film
Location: Goleta Valley Community Center, 5679 Hollister Ave
$5-$10 suggested donation

FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet.

Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur’s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.

Find out more about the movie and other screenings at FRESH the movie

Comments (3)

I have not heard of FRESH before but did see Food, Inc. in Bologna this summer. It played in the Piazza Maggiore in English with Italian subtitles. I think the crowd was probably at least 80% Italians. The piazza was packed and everyone was so mesmerized or more likely shocked while watching the movie that you could hear a pin drop.

I understand this movie has to do with the book The Omnivore's Dilemma, which I remember you talking about and which I still need to read.

I have always been a pretty healthy eater, shopping mostly at health food stores, trying to avoid corn syrup, not eating red meat, etc. but after seeing this movie, I wondered for a while what was left to eat once I returned home from Italy. At least in Italy, I generally did not have to worry about MSG and all the food perservatives in everything.

I am doing my best though trying to eat safe food. Thank goodness Whole Foods opened up so I can find cage free organic chicken.

So have you seen this movie yet? Is FRESH similar?

Yes, I have seen Food, Inc. and I thought it was similar to FRESH, and yet different enough that I think people should try to see both films. Food, Inc. had some pretty depressing things to show us about our food system - it was an excellent eye opener. FRESH has a little of that, but is more focused on what some people are doing to change that.

Thanks for the reply Krista. I will keep an eye out for FRESH. If it doesn't come to Hawaii, hopefully it will become available on Netflix.

Food, Inc. was pretty depressing but I am very glad I saw it. I needed that eye opener as I have become too complacent lately when grocery shopping.

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